The Core
Physio First

Membership monthly email

Brief

As part of our work as communications partner for Physio First, the trade association for chartered physiotherapists, we were tasked with finding a solution to replace their quarterly printed company news update, to make it more regular, modern and engaging. We came up with The Core, a monthly members’ HTML e-newsletter.

Challenge

The Core needed to act as a multi-functioning e-newsletter for Physio First — as a way to inform current members of marketplace news, a place for important reminders, and as a marketing tool to entice new members to join. The new design incorporates images to bring taster articles to life and break up the text, inviting people to read more. The vibrant use of brand colours also attracts the eye, making the e-newsletter stand out among others. The short teaser sentences act as a link to the full articles on the members’ section of the website. The design is custom-built to be fully responsive on mobile, laptop and desktop, meaning readers can access it on the go.

Result

An accessible, engaging and easy-to-read e-newsletter that ties in perfectly with the client’s newly branded suite of communications. The monthly digital format allows Physio First to communicate its more timely news with members. Feedback from the client has been very positive, with the senior team calling it “modern and exciting”, “bright and attractive”, and “eye-catching and fresh”.